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Marketing management : analysis, planning and control
Description
Includes bibliography and index
Detail Information
- Publisher
- New Delhi : Prentice-Hall., 1987
- Collation
- xiv, 885 p. : ills. ; 23 cm
- Language
- English
- Classification
- NONE
- Edition
- 2nd ed.
- Statement of Responsibility
- Kotler, Philip
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