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Essentials of marketing : text and cases / Geoffrey Lancaster ; Lester Massingham
Deskripsi
Includes bibliographical references and index
Informasi Detail
- Judul Seri
- McGraw-Hill series in marketing and advertising
- Penerbit
- London : McGraw-Hill, c., 1997
- Deskripsi Fisik
- vii, 496 p. : ills. ; 24 cm & app.
- Bahasa
- English
- ISBN/ISSN
- 77077288
- Klasifikasi
- NONE
- Edisi
- 2nd ed.
- Pernyataan Tanggungjawab
- Lancaster, Geoffrey
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