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Essentials of marketing : text and cases /...
Call Number
658.8 LAN e
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Buku Wajib

Essentials of marketing : text and cases / Geoffrey Lancaster ; Lester Massingham

Description

Includes bibliographical references and index

Detail Information
Series Title
McGraw-Hill series in marketing and advertising
Publisher
London : McGraw-Hill, c.,
Collation
vii, 496 p. : ills. ; 24 cm & app.
Language
English
ISBN/ISSN
77077288
Classification
NONE
Edition
2nd ed.
Statement of Responsibility
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