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Marketing management : analysis, planning, implementation, and control / Philip Kotler
Description
Includes bibliographical references and indexes
Detail Information
- Series Title
- The Prentice-Hall international series in marketing
- Publisher
- Upper Saddle River, NJ : Prentice-Hall, c., 1995
- Collation
- xl, 789 p. : ills. ; 25 cm & app.
- Language
- English
- ISBN/ISSN
- 132613638
- Classification
- NONE
- Edition
- 9th ed.
- Statement of Responsibility
- Kotler, Philip
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