Gaya APA

Strategic marketing for educational institutions / Philip Kotler ; Karen A. Fox. (1997). Englewood Cliffs, NJ: Prentice-Hall, c.

Gaya MLA

Strategic marketing for educational institutions / Philip Kotler ; Karen A. Fox. 2nd ed.. Englewood Cliffs, NJ: Prentice-Hall, c, 1997. Buku Umum.