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Promotion management and marketing communi...
Call Number
658.82 SHI p
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Buku Umum

Promotion management and marketing communications / Terence A. Shimp

Description

Includes bibliographical references and index

Detail Information
Publisher
Chicago, IL : Dryden Press, c.,
Collation
xxi, 673 p. : ills. ; 25 cm & gloss
Language
English
ISBN/ISSN
30266432
Classification
NONE
Edition
2nd ed.
Statement of Responsibility
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