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Marketing challenges : cases and exercises
Description
Includes bibliography and index
Detail Information
- Series Title
- McGraw-Hill series in marketing
- Publisher
- New York, NY : McGraw-Hill, c., 1975
- Collation
- xi, 671 p. : ills. ; 23 cm
- Language
- English
- ISBN/ISSN
- 70387893
- Classification
- NONE
- Edition
- 2nd ed.
- Statement of Responsibility
- Lovelock, Christopher H.
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