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Marketing challenges : cases and exercises
Deskripsi
Includes bibliography and index
Informasi Detail
- Judul Seri
- McGraw-Hill series in marketing
- Penerbit
- New York, NY : McGraw-Hill, c., 1975
- Deskripsi Fisik
- xi, 671 p. : ills. ; 23 cm
- Bahasa
- English
- ISBN/ISSN
- 70387893
- Klasifikasi
- NONE
- Edisi
- 2nd ed.
- Pernyataan Tanggungjawab
- Lovelock, Christopher H.
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