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Marketing : an introduction / Philip Kotler ; Gary Armstrong
Description
Includes bibliographical references and index.
Detail Information
- Publisher
- Upper Saddle River, NJ : Prentice-Hall, c., 1997
- Collation
- xxix, 585 p. : ills. ; 25 cm & app.
- Language
- English
- ISBN/ISSN
- 132631202
- Classification
- NONE
- Edition
- 4th ed.
- Statement of Responsibility
- Kotler, Philip
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