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Basic marketing : a managerial approach
Description
Includes bibliography and index
Detail Information
- Publisher
- Homewood, IL : Richard D. Irwin., 1987
- Collation
- xix, 767 p. : ills. ; 22 cm
- Language
- English
- ISBN/ISSN
- 256020485
- Classification
- NONE
- Edition
- 6th ed.
- Statement of Responsibility
- McCarthy, E. Jerome
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