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Market-based management : strategies for g...
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658.8 BES m
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Market-based management : strategies for growing customer value and profitability / Roger J. Best

Description

Includes bibliographical references and index

Detail Information
Publisher
Upper Saddle River, NJ : Prentice-Hall, c.,
Collation
xxii, 424 p. : ills. ; 23 cm
Language
English
ISBN/ISSN
138564779
Classification
NONE
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