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Exploring marketing research / William G. ...
Call Number
658.83 ZIK e
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Exploring marketing research / William G. Zikmund

Description

Includes bibliographical references and index

Detail Information
Series Title
The Dryden Press series in marketing
Publisher
Orlando, FL : Dryden Press, c.,
Collation
xxvii, 739 p. : ills. ; 26 cm & app.
Language
English
ISBN/ISSN
3018763
Classification
NONE
Edition
6th ed.
Statement of Responsibility
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