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Retail power plays : from trading to brand...
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658.87 WIL r
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Retail power plays : from trading to brand leadership : strategies for building retail brand value / Andrew Wileman and Michael Jary

Description

Includes index

Detail Information
Publisher
London : MacMillan Press, c.,
Collation
xvi, 280 p. : ills. ; 24 cm
Language
English
ISBN/ISSN
33368527
Classification
NONE
Statement of Responsibility
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