Gaya APA

Consumer behavior / Leon G. Schiffman ; Leslie Lazar Kanuk. (1997). Upper Saddle River, NJ: Prentice-Hall, c.

Gaya MLA

Consumer behavior / Leon G. Schiffman ; Leslie Lazar Kanuk. 6th ed.. Upper Saddle River, NJ: Prentice-Hall, c, 1997. Buku Wajib.