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Consumer behavior / Leon G. Schiffman ; Leslie Lazar Kanuk
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Upper Saddle River, NJ : Prentice-Hall, c., 1997
- Collation
- xv, 672 p. : ills. ; 26 cm & gloss
- Language
- English
- ISBN/ISSN
- 13719501
- Classification
- NONE
- Edition
- 6th ed.
- Statement of Responsibility
- Schiffman, Leon G.
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