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All consumers are not created equal : the ...
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658.8343 HAL a
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All consumers are not created equal : the differential marketing strategy for brand loyalty and profits / Garth Hallberg

Description

Includes bibliographical references and index

Detail Information
Publisher
New York, NY : John Wiley & Sons, c.,
Collation
xiv, 320 p. : ills. ; 24 cm
Language
English
ISBN/ISSN
471120049
Classification
NONE
Statement of Responsibility
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