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All consumers are not created equal : the differential marketing strategy for brand loyalty and profits / Garth Hallberg
Deskripsi
Includes bibliographical references and index
Informasi Detail
- Penerbit
- New York, NY : John Wiley & Sons, c., 1996
- Deskripsi Fisik
- xiv, 320 p. : ills. ; 24 cm
- Bahasa
- English
- ISBN/ISSN
- 471120049
- Klasifikasi
- NONE
- Pernyataan Tanggungjawab
- Hallberg, Garth
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