Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr. ; Orville C. Walker, Jr. ; Jean-Claude Larreche. (1997). Chicago, IL: Richard D. Irwin, c.
Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr. ; Orville C. Walker, Jr. ; Jean-Claude Larreche. 2nd ed.. Chicago, IL: Richard D. Irwin, c, 1997. Buku Wajib.