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Marketing management / Peter R. Dickson
Description
Includes bibliographical references and indexes
Detail Information
- Publisher
- Fort Worth, TX : Dryden Press, c., 1994
- Collation
- xxxiv, 813 p. : ills. ; 27 cm & app.
- Language
- English
- ISBN/ISSN
- 30177421
- Classification
- NONE
- Edition
- 2nd ed.
- Statement of Responsibility
- Dickson, Peter R.
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