Gaya APA

Marketing research : an applied orientation / Naresh K. Malhotra. (1995). Upper Saddle River, NJ: Prentice-Hall, c.

Gaya MLA

Marketing research : an applied orientation / Naresh K. Malhotra. 2nd ed.. Upper Saddle River, NJ: Prentice-Hall, c, 1995. Buku Wajib.