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Marketing research : an applied orientation / Naresh K. Malhotra
Description
Includes bibliographical references and indexes
Detail Information
- Publisher
- Upper Saddle River, NJ : Prentice-Hall, c., 1995
- Collation
- xxxiii, 890 p. : ills. ; 26 cm & app.
- Language
- English
- ISBN/ISSN
- 132428016
- Classification
- NONE
- Edition
- 2nd ed.
- Statement of Responsibility
- Malhotra, Naresh K.
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