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Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson
Description
Includes bibliographical references and indexes
Detail Information
- Series Title
- The Irwin series in marketing
- Publisher
- Chicago, IL : Irwin, c., 1998
- Collation
- xx, 716 p. : ills. ; 24 cm
- Language
- English
- ISBN/ISSN
- 256160511
- Classification
- NONE
- Statement of Responsibility
- Johansson, Johny K.
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