Marketing strategy : planning and implementation / Orville C. Walker, Jr. ; Harper W. Boyd, Jr. ; Jean-Claude Larreche

Informasi Detail

Judul Seri

The Irwin series in marketing

Penerbit

Chicago, IL : Irwin, c., 1987

Deskripsi Fisik

xxiv, 392 p. : ills. ; 24 cm

Bahasa

English

ISBN/ISSN

256135620

Klasifikasi

NONE

Edisi

2nd ed.

Pernyataan Tanggungjawab

Walker, Orville C., Jr.

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