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Marketing strategy : planning and implemen...
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658.802 WAL m
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Buku Wajib

Marketing strategy : planning and implementation / Orville C. Walker, Jr. ; Harper W. Boyd, Jr. ; Jean-Claude Larreche

Description

Includes bibliographical references and indexes

Detail Information
Series Title
The Irwin series in marketing
Publisher
Chicago, IL : Irwin, c.,
Collation
xxiv, 392 p. : ills. ; 24 cm
Language
English
ISBN/ISSN
256135620
Classification
NONE
Edition
2nd ed.
Statement of Responsibility
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