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Marketing aesthetics : the strategic management of brands, identity, and image / Bernd Schmitt ; Alex Simonson ; foreword by Tom Peters
Deskripsi
Includes bibliographical references and index
Informasi Detail
- Penerbit
- New York, NY : Free Press, c., 1995
- Deskripsi Fisik
- xv, 345 p. : ills. ; 24 cm
- Bahasa
- English
- ISBN/ISSN
- 684826550
- Klasifikasi
- NONE
- Pernyataan Tanggungjawab
- Schmitt, Bernd
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