Gaya APA

Strategic marketing management cases / David W. Cravens ; Charles W. Lamb, Jr. ; Victoria L. Crittenden. (1998). Chicago, IL: Irwin, c.

Gaya MLA

Strategic marketing management cases / David W. Cravens ; Charles W. Lamb, Jr. ; Victoria L. Crittenden. 5th ed.. Chicago, IL: Irwin, c, 1998. Buku Wajib.