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Strategic marketing management cases / Dav...
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658.802 CRA s
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Strategic marketing management cases / David W. Cravens ; Charles W. Lamb, Jr. ; Victoria L. Crittenden

Description

Includes bibliographical references and index

Detail Information
Publisher
Chicago, IL : Irwin, c.,
Collation
xvi, 715 p. : ills. ; 24 cm & app.
Language
English
ISBN/ISSN
256136890
Classification
NONE
Edition
5th ed.
Statement of Responsibility
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