Readings on market-driven strategies : towards a new theory of competitive advantage / Gregory S. Carpenter ; Rashi Glazer ; Kent Nakamoto. (1996). Reading, MA: Addison-Wesley, c.
Readings on market-driven strategies : towards a new theory of competitive advantage / Gregory S. Carpenter ; Rashi Glazer ; Kent Nakamoto. . Reading, MA: Addison-Wesley, c, 1996. Buku Wajib.