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Advertising : planning, implementation & control
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Ohio : South-Western, c., 1983
- Collation
- viii, 603 p. ; 23 cm
- Language
- English
- ISBN/ISSN
- 538195800
- Classification
- NONE
- Edition
- 2nd ed.
- Statement of Responsibility
- Nylen, David W.
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