Essentials of marketing : a global-managerial approach / E. Jerome McCarthy ; William D. Perreault, Jr.. (2000). Burr Ridge, IL: Irwin, c.
Essentials of marketing : a global-managerial approach / E. Jerome McCarthy ; William D. Perreault, Jr.. 6th ed.. Burr Ridge, IL: Irwin, c, 2000. Buku Wajib.