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Essentials of marketing : a global-managerial approach / E. Jerome McCarthy ; William D. Perreault, Jr.
Description
Includes bibliographical references and index
Detail Information
- Series Title
- The Irwin series in marketing
- Publisher
- Burr Ridge, IL : Irwin, c., 2000
- Collation
- xxiii, 552 p. : ills. ; 26 cm & glos.
- Language
- English
- ISBN/ISSN
- 256127468
- Classification
- NONE
- Edition
- 6th ed.
- Statement of Responsibility
- McCarthy, E. Jerome
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