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Marketing contemporary concepts and practices / William F. Schoell ; Joseph P. Guiltinan
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Englewood Cliffs, NJ : Prentice-Hall, c., 1998
- Collation
- xxvii, 762 p. : ills. ; 28 cm & glos.
- Language
- English
- ISBN/ISSN
- 205156029
- Classification
- NONE
- Edition
- 6th ed.
- Statement of Responsibility
- Schoell, William F.
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