Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr. ; Orville C. Walker, Jr. ; JEan-Claude Larreche. (2000). Boston, MA: Irwin/McGraw-Hill, c.
Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr. ; Orville C. Walker, Jr. ; JEan-Claude Larreche. 3rd ed.. Boston, MA: Irwin/McGraw-Hill, c, 2000. Buku Wajib.