Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr. ; Orville C. Walker, Jr. ; JEan-Claude Larreche

Informasi Detail

Judul Seri

The Irwin/McGraw-Hill series in marketing

Penerbit

Boston, MA : Irwin/McGraw-Hill, c., 2000

Deskripsi Fisik

xxii, 547 p. : ills. ; 26 cm & app.

Bahasa

English

ISBN/ISSN

71154299

Klasifikasi

NONE

Edisi

3rd ed.

Pernyataan Tanggungjawab

Boyd, Harper W., Jr.

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