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Marketing management : a strategic approac...
Call Number
658.8 BOY m
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Buku Wajib

Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr. ; Orville C. Walker, Jr. ; JEan-Claude Larreche

Description

Includes bibliographical references and indexes

Detail Information
Series Title
The Irwin/McGraw-Hill series in marketing
Publisher
Boston, MA : Irwin/McGraw-Hill, c.,
Collation
xxii, 547 p. : ills. ; 26 cm & app.
Language
English
ISBN/ISSN
71154299
Classification
NONE
Edition
3rd ed.
Statement of Responsibility
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