Instructor's resource manual and video guide [to accompany] marketing management [by] Philip Kotler / Dale N. Shook... [et al.]. (2000). Upper Saddle River, NJ: Prentice-Hall, c.
Instructor's resource manual and video guide [to accompany] marketing management [by] Philip Kotler / Dale N. Shook... [et al.]. 9th ed.. Upper Saddle River, NJ: Prentice-Hall, c, 2000. Buku Manual.