Instructor's resource manual and video guide [to accompany] marketing management [by] Philip Kotler / Dale N. Shook... [et al.]

Description Not Available

Detail Information

Publisher

Upper Saddle River, NJ : Prentice-Hall, c., 2000

Collation

xxvii, 508 p. : ills. ; 28 cm & app.

Language

English

ISBN/ISSN

132435284

Classification

NONE

Edition

9th ed.

Comments