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Principles of marketing / Philip Kotler ; Gary Armstrong
Description
Includes bibliographical references and indexes
Detail Information
- Publisher
- Upper Saddle River, NJ : Prentice-Hall, c., 1999
- Collation
- xviii, 635 p. : ills. ; 29 cm
- Language
- English
- ISBN/ISSN
- 139570020
- Classification
- NONE
- Edition
- 8th ed.
- Statement of Responsibility
- Kotler, Philip
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