Advertising : principles & practice / William Wells ; John Burnett ; Sandra Moriarty. (2001). Upper Saddle River, NJ: Prentice-Hall, c.
Advertising : principles & practice / William Wells ; John Burnett ; Sandra Moriarty. 4th ed.. Upper Saddle River, NJ: Prentice-Hall, c, 2001. Buku Wajib.