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Advertising : principles & practice / William Wells ; John Burnett ; Sandra Moriarty
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Upper Saddle River, NJ : Prentice-Hall, c., 2001
- Collation
- xxi, 731 p. : ills. ; 28 cm & app.
- Language
- English
- ISBN/ISSN
- 135978815
- Classification
- NONE
- Edition
- 4th ed.
- Statement of Responsibility
- Wells, William
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