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Global marketing management / Warren J. Ke...
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658.848 KEE g
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Global marketing management / Warren J. Keegan

Description

Includes bibliographical references and indexes

Detail Information
Series Title
Prentice-Hall series in marketing
Publisher
Upper Saddle River, NJ : Prentice-Hall, c.,
Collation
xiv, 639 p. : ills. ; 26 cm & app.
Language
English
ISBN/ISSN
130103365
Classification
NONE
Edition
6th ed.
Statement of Responsibility
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