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Marketing management : an Asian perspective / Philip Kotler... [et al.]
Description
Includes bibliographical references and indexes
Detail Information
- Publisher
- Singapore : Prentice-Hall, c., 2001
- Collation
- xvi, 904 p. : ills. ; 24 cm
- Language
- English
- ISBN/ISSN
- 130109800
- Classification
- NONE
- Edition
- 2nd ed.
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