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Marketing communications : frameworks, theories and applications / Chris Fill
Description
Includes bibliographical references and indexes
Detail Information
- Publisher
- Hertfordshire : Prentice-Hall Europe, c., 2000
- Collation
- xx, 515 p. : ills. ; 24 cm & app.
- Language
- English
- ISBN/ISSN
- 131509624
- Classification
- NONE
- Statement of Responsibility
- Fill, Chris
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