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Strategic marketing / David W. Cravens
Call Number
658.802 CRA s
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Strategic marketing / David W. Cravens

Description

Includes bibliographical references and index

Detail Information
Series Title
The Irwin/McGraw-Hill series in marketing
Publisher
Boston, IL : Irwin/McGraw-Hill, c.,
Collation
xvi, 752 p. : ills. ; 23 cm
Language
English
ISBN/ISSN
71169415
Classification
NONE
Edition
6th ed.
Statement of Responsibility
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