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Competitive branding : winning in the market place with value-added brands / Torsten H. Nilson
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Chichester, Eng : John Wiley & Sons, c., 2000
- Collation
- ix, 235 p. : ills. ; 24 cm
- Language
- English
- ISBN/ISSN
- 471984574
- Classification
- NONE
- Statement of Responsibility
- Nilson, Torsten H.
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