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Business marketing : connecting strategy, ...
Call Number
658.8 DWY b
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Buku Umum

Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer ; John F. Tanner, Jr.

Description

Includes bibliographical references and index

Detail Information
Series Title
The Irwin/McGraw-Hill series in marketing
Publisher
Boston, MA : Irwin/McGraw-Hill, c.,
Collation
xxix, 670 p. : ills. ; 26 cm & glos.
Language
English
ISBN/ISSN
71162003
Classification
NONE
Statement of Responsibility
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