Applications in basic marketing : clipping from the popular business press / William D. Perreault, Jr. and E. Jerome McCarthy. (1998). Boston, MA: Irwin/McGraw-Hill, c.
Applications in basic marketing : clipping from the popular business press / William D. Perreault, Jr. and E. Jerome McCarthy. 1998-1999 ed.. Boston, MA: Irwin/McGraw-Hill, c, 1998. Buku Wajib.