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Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson
Description
Includes bibliographical references and indexes
Detail Information
- Publisher
- Boston, MA : McGraw-Hill, c., 2001
- Collation
- xx, 604 p. : ills. ; 29 cm
- Language
- English
- ISBN/ISSN
- 7116961
- Classification
- NONE
- Edition
- 2nd ed.
- Statement of Responsibility
- Johansson, Johny K.
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