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Market-based management : strategies for growing customer value and profitability / Roger J. Best
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Upper Saddle River, NJ : Prentice-Hall, c., 2001
- Collation
- xxi, 385 p. : ills. ; 24 cm
- Language
- English
- ISBN/ISSN
- 130145467
- Classification
- NONE
- Edition
- 2nd ed.
- Statement of Responsibility
- Best, Roger J.
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