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Marketing research / Alvin C. Burns ; Ronald F. Bush
Description
Includes bibliographical references and index
Detail Information
- Publisher
- Upper Saddle River, NJ : Prentice-Hall, c., 2001
- Collation
- xxi, 699 p. : ills. ; 26 cm
- Language
- English
- ISBN/ISSN
- 130144118
- Classification
- NONE
- Edition
- 3rd ed.
- Statement of Responsibility
- Burns, Alvin C.
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